The combination works because it creates ultimate balance.
From looking at 2021’s trend predictions, we can see that black and white is going to be huge. When it comes to classic color combinations, it doesn’t get any more timeless than black and white. Simply browse the color palette ideas and read the accompanying descriptions to decide if the color palette could be a good fit for you. This post aims to draw your attention to a number of color palette ideas with accompanying hex codes that might be suitable for your needs. Creating brand guidelines ensures that you and your business’s marketing will be cohesive. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations.Įnsure brand consistency by documenting which colors and combinations people should use. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. To connect with your audience, using color symbolism to provoke emotions comes into play. Using the right color combinations can reinforce your intentions. Imagine you are at the beginning of the product design process and you want to choose the right color combination that will inspire your audience – or make them feel happy or calm.